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Book Nonfiction Review

Book Review: “The Influencing Machine” by Brooke Gladstone

The Influencing Machine is a work of graphic nonfiction, written by Brooke Gladstone of On The Media fame, and illustrated by Josh Neufeld, probably best known for a journalistic serial he drew about New Orleans after Hurricane Katrina. I first heard about it when Gladstone was interviewed on the Colbert Report in support of the book last year. The interview was interesting and I’ve enjoyed On The Media, so when I happened to notice it at the Elliot Bay Book Company not long ago I picked up a copy. It was well worth the sticker price.

The goal of the book is to critically examine the nature of the American media, roughly beginning with the rise of print in the colonies. Its thesis is that there is no “Influencing Machine” if that phrase means to imply that the media are some kind of external, possibly sinister force that control or direct outcomes in public life. The media are instead a mirror, Gladstone argues: “We get the media we deserve.”